HELPFUL TIPS
Staff should...Know your product or service. Know your prospects needs and relate your product to those needs. Work with all prospects, even those not from your territory. Know your competition. Be enthusiastic and confident. Be ready to talk, demonstrate, and most important...listen. Know the show, including the technical/educational sessions offered. Know your way around your booth. Be kind to "lookers". Be aware of negative body language (arms folded on chest, back to aisle, slouching, slumping).
Staff should never...Drink, smoke, eat, read, sit, chat with other booth personnel, wander away, ignore a prospect, be rude, be overly aggressive, and under estimate your visitors.
