QUESTIONS
Question: I don't know if I have enough staff manning my booth?
Answer: You might think you have enough booth staff but for all the money you have put into exhibiting at your next Tradeshow you want to make sure you have enough Sales staff for the expected traffic for a safe return on investment. Gauge their effectiveness with the following formula:
A recent study conducted by Exhibit Surveys discovered that 16% of Tradeshow attendees are attending the show to view a specific product. Of the sixteen percent, forty-five percent of the attendees will be seeking information on your company or product.
The formula on the next page will help determine your booth staffing needs
