QUESTIONS
Example:
15,000 estimated total attendees multiplied by 16% which view specific product = 2,400 attendees interested in your product (15,000 x 16% = 2,400)
2400 attendees multiplied by 45% which are seeking info on your product = 1,080 attendees interested enough to enter your booth (2,400 x 45% = 1,080)
1,080 attendees divided by 18 total show hours (3 day show at 6 hours a day) = 60 attendees/hour (1,080 / 18 = 60)
Therefore, by dividing the number of attendees that will stop by your booth in a one-hour period by the number of contacts per hour you can determine the number of sales assistants or booth talent you will need at your next Tradeshow!
